Posted on 30 April 2012.
When you post on your social media site, be humble. Customers tend to be put-off by posts that carry an arrogant or conceded tone, regardless of your company size. Always remember that you’re not more important than your customers and followers. They will ultimately determine and sustain your success.
Harness the power of social media to make user-friendly storefronts that appeal to a wider customer base. While it’s important to have an independent website, having a Facebook store that is easily accessible can also attract consumers to your brand. Some people who spend a lot of time on Facebook could end up milling around your products for a bit and buying something without every having to leave the Facebook site. By doing this you can draw customers to your brand, without requiring that they ever visit your actual site, or leave their favorite social media site.
YouTube can be incorporated into your business to attract more visitors. YouTube can bring in new people to your site; these individuals can watch your clips on YouTube to get a sense of what you are marketing. Therefore, the more viewers visiting your site with prior knowledge of what you offer, could help to increase sales.
Look at pages that are similar to your niche. They can show you how to be successful. Do they share updates? And if so, what kind? How do they format their pages? Use these pages to give you ideas, but don’t copy them verbatim. Instead, make your pages uniquely yours so that visitors will want to look at them and share them with their friends.
You want the content you post to be easily passed on by your subscribers to their network of friends. Try putting a “Share to Facebook” button at the end of each of your blog entries. Though this added step means a little more work, it can also mean a larger viewer audience for your posts, which is always a benefit.
When you are creating content for your Facebook page or for a tweet on Twitter, proofread it before you submit it. Professional content will generate the best results. You can use some abbreviations, but be careful when using them. Your content should be attractive, concise and relevant.
Make a Yahoo account for yourself. Once you have done this, spend some time browsing through Yahoo Answers. Yahoo takes questions from its users and posts them to be answered by other users. Search the internet for customer questions or issues related to the type of products you sell and try to answer them with links to your own products where allowed. If you can provide quality-answers in a particular niche, you can quickly get a reputation as an authority in the field.
To get a large following for your social media marketing, do not just push products. Generate posts that relate to your niche. These could include stories or perhaps external provider links can be made available from within your industry. There are a variety of other posting types, such as contests, pictures and even asking trivia questions. Engage your followers. Rather than simply product placement, shoot for product engagement. Try to find ways to have customers think about how your business and products adds to their way of life, rather than how you will affect them financially.
Sponsoring blogs for your employees is a smart thing to do to brin gmore traffic to your site. Blogs make it easier for customers to understand the way that your business operates. It allows them to see your business culture, the atmosphere of your company, and the processes involved in delivering your products and services. Customers shop and spend money with establishments they trust, and this kind of honest open transparency is a really effective road to engendering trust.
Allowing readers to comment on your blog entries can be an excellent way to market yourself. One great advantage of enabling comments is that you can converse directly with your readers without giving out personal contact information like your email address. Allow comments to be posted, but keep a close eye on them. If spam ads or offensive comments appear that are inappropriate to the conversation, delete them.
Post links to your company blog on all your social media accounts every time you make a new post. This can help alert your followers to new and relevant information on your site, making it more likely that they will stop by to check it out.